Strategic Marketing in the Music Business – 2017 Guest Speakers

Nov 13, 2017 | Course Previews Leave a reply

Instructor: Larry Stessel | Managing Partner-Revolver Marketing Group

Students at the Jack C. Massey Graduate School of Business recognize the name, Larry Stessel, as much more than a professor who teaches the Strategic Marketing in the Music Business (MBU 6360) class. Larry Stessel has been a widely respected and successful senior music executive for over 35 years and has been responsible for marketing some of the biggest selling albums in music history.  He has served as Senior Vice President and General Manager for three major music companies including Epic/Sony, Mercury/Universal, and EMI Records Group.

Mr. Stessel’s client list has included some of the biggest companies and artists in the music business including McDonald’s, Kraft Foods, General Motors, Johnson and Johnson, Cracker Barrel, the NFL, Sting, The Who, Bon Jovi, Celine Dion, Pearl Jam and Michael Jackson.  He created Revolver Marketing Group in 2006, representing both the music business and advertising agencies by integrating consumer brands with music sponsorships and branding opportunities.

Mr. Stessel is a graduate and former board member of Leadership Music in Nashville (2009), current Executive Board Member of the Tennessee Performing Arts Center (TPAC) and a graduate of the University of Florida with a Bachelor of Science degree in Marketing.

Below is a list of Mr. Stessel’s panel of guest speakers who will give you an inside look at how the industry has changed over the past 20 years as streaming, touring, and social media have reformed the music industry into a completely new platform. Bringing this unique and highly accomplished group of professionals to MBU 6360 has made for one of the Massey School’s most popular electives!


Nov. 9
Ally Wilson | Personal Manager and Tour Director

 

With over twenty years of music industry experience, Ally Wilson has organized events for numerous Christian artists including Michael W. Smith, Third Day, Smokie Norful, Audio Adrenaline, Chris Tomlin and many others. Ally got her start in the music business by booking bands for teen clubs in Virginia.

After moving to Nashville to attend Belmont University, she interned at Atlanta Fest and then moved further up the organization to Assistant Festival Director. After leaving Atlanta Fest to strike out on her own, Ally has been involved in various projects for General Motors, McDonald’s, Kraft Foods and Johnson & Johnson.

Ally currently works as part of the management team for superstar singer/actress/designer Zendaya and country star Rae Lynn.

She received her Bachelor of Science degree in Business Administration with an emphasis in Music Management at Belmont University in 2006.


Nov. 14
Roger LeBlanc | Concert Promoter

The Coach House-LA; The War Memorial; Sunset Strip Music Festival, KABOO!

Music industry professional specializing in talent buying and event production and promotion. Roger is currently based out of Nashville but books and promotes concerts in various areas of the country, most notably Los Angeles. He has been a multiple nominee for Pollstar’s Club Buyer of the Year and winner in 2014.

 

 

 


Nov. 16
Jed Hilly | GM-Americana Music Association

 

Former executive at Sony Music Entertainment and the Orbison Group, Jed has lead the organization’s national presence for over 10 years. Jed is credited with creating an Americana category at the Grammy’s along with expanding the Americana genre with a major festival and awards program in Nashville every Sept. which is carried on PBS and Austin City Limits television programming.

 

 


Nov. 21
Doug Rountree | Owner, Pioneer Coaches

Pioneer Coach was founded in 2002 by Doug Rountree with just 4 buses. Today, they build 4 new buses a year, cover small acts just getting started to multi-bus tours and offer around-the-clock support to all of their clients.

A LITTLE ABOUT DOUG:
– Native Tennessean, lover of golf, boating, live music and travel. He subscribes to the Neill Young credo: “Live music is better… bumper stickers should be issued.”

FIRST CONCERT:
– ZZ Top and the Band in the early 70s

IF HE COULD HAVE DINNER WITH ONE PERSON, LIVING OR DEAD, IT WOULD BE:
– Abraham Lincoln

3 HISTORICAL FIGURES HE’D LIKE TO PUT IN A ROOM TO LISTEN TO THEIR CONVERSATION:
– R. R. Tolkien, C.S. Lewis, Mark Twain


Nov. 28
Andrew Kintz | Executive Vice President, First Tennessee Bank

Andrew Kintz brings spent nearly two decades in commercial banking and wealth management at SunTrust Bank, where he led the music division in its sports and entertainment specialty group since 2009. In August 2016, First Tennessee established its first group solely dedicated to the Music Industry. The team’s strategy is to provide specialized financial services to music industry businesses and individuals – including publishers, management firms, agencies, labels, producers, artists, songwriters, attorneys and other music industry centers of influence – both locally and nationally.

 

 

 

 


Nov. 30
Martha Ivestor | Head of Google Fiber Operations in Nashville

Martha started her branding career at Nike where she was the Global Brand Director for Asian operations. As part of CAA, the largest talent agency in the world, Martha connected brands to musical talent and properties. CAA represents the most successful artists working in music, film, television, theatre, sports, and gaming and provides a range of strategic marketing services to corporate clients.

Martha is currently head of Google’s rollout of fiber optic technology in Nashville.

 


Dec. 5
Megan Sykes | Creative Artists Agency

Megan and her team operate the sponsorship and partnership division of CAA, the largest and most successful music artist agency in the world.  CAA represents some of the most prominent superstars in all musical genres including such superstars as Zac Brown, Keith Urban, Bon Jovi, Bruce Springsteen, Kanye West, and Sting.

 

 

 

 

 


Dec. 7
Lynn Morrow | Partner in Charge, Entertainment and New Media, Adams and Reese

Lynn Morrow joined Adams and Reese in 2001 to assist in the development of the firm’s Entertainment and New Media Practice Group. Lynn is the Partner in Charge of the firm’s Nashville Music Row office.

A former litigator in Southern California, Lynn moved to Nashville in 1992 to pursue a career in entertainment law. She represents businesses that promote music and other forms of entertainment as well as artists, authors, songwriters, music publishers and producers. She was voted Nashville Journal’s “Best of the Bar” for several years by peer review and is past Chair of the Entertainment and Sports Section of the Nashville Bar Association and Tennessee Bar Association. She is also a member of the Entertainment and Sports Law section of the California Bar Association, a member of the National Academy of Recording Arts and Sciences and the Copyright Society of the South.

In 2013 and 2018, Lynn was named Best Lawyers® Lawyer of the Year in Entertainment Law in Nashville, and since 2008, she has been ranked among Best Lawyers® in Entertainment Law – Music, Copyright Law and Intellectual Property Law.

Lynn writes extensively on copyright and entertainment-related subjects, and her article, “The Recording Artist Agreement: Does it Empower or Enslave?” was published by the Vanderbilt Journal of Entertainment Law and Practice. Lynn is also in demand for numerous speaking engagements.

 

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