Social Media and Networking "Collectors"
There is an interesting subculture among social media and online networking sites that warrants exploration. If you are a member of sites like Twitter, LinkedIn, Ecademy, or Facebook you probably have encountered some of the characters in the subculture. Until a better descriptor evolves, I will call the group "The Collectors".
Disclaimer
Before I describe the characteristics of this subculture, I want to be clear that there are individuals who are seriously engaged with a large number of friends/followers/constituents and 'fans' because of celebrity/organization status, their contributions to 'interesting-ness' within their online communities, or their proven professional status as an expert. I do not consider the majority of these individuals collectors.
The Rationale Behind Connecting/Collecting
Collectors seem to be obsessed with acquiring the most friends/followers or network connections (depending upon the terminology within a particular online site). I know many of these individuals from several years of participation and research within online communities. Their rationale for connecting (their term) varies but tends to follow one of several patterns:
- The individual with the most connections is somehow the best person you should connect to (quantity trumps quality)
- The perception that an individual's ranking (by quantity of connections) equates to brand value within the community (quantity equals name recognition)
- Competitive team power is derived from the size of one's list of connections (my team is bigger than your team)
- Huge following numbers can translate into increased 'sucker-link' traffic to other sites and financial gain (playing the percentages)
- Social Network Gamers who could actually care less about the intended purpose for a site but simply get a thrill by figuring out how to game the highest scores/rankings/numbers.
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