A week or so ago, I was reading/watching a video over at Technology Enhanced Learning and Sue was kind enough to add a long response to the questions I asked. (Thank you, Sue) It still takes a significant investment of time to capture, edit, compress, and deliver video to a blog.
"I would say, it took me 4 hours to complete the 2 minutes!! I had about 30 minutes of raw footage that I cut up to go in the 2 minutes. In the end, I had to leave some problems in the video (you’ll notice about 1/4 of the way in the video transitions go out of sync badly) - it killed me, but I knew I just couldn’t spend any more time on the editing."
Sue's 2 hours per minute of delivered video is a little more than I generally estimate for production, however, I empathize completely...things do not always go as planned and there are such things as time limits and deadlines. For me, it speaks volumes to matching the most appropriate medium for the message.