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Splogs - growing parasites in the blogosphere


According to Red Herring:

These “spam blogs” now comprise 10 to 20 percent of all blogs, according to Umbria, a Boulder, Colorado-based intelligence company that monitors blogs for its clients. The blend term “splogs” was popularized by Mark Cuban, the outspoken entrepreneur and investor. He is intimately familiar with splogs from his work running a blog search engine called IceRocket.

“We are killing off thousands a day, but they keep on coming. Like Zombies,” wrote Mr. Cuban in an August blog post. “It’s straight from Night of the Living Dead. Brain dead splogs. Coming at us by the thousands.”

While the number of blogs has risen exponentially in the last 18 months, with 23.9 million by Technorati’s count, the amount of spam blogs has grown even faster. Only 2 percent of blogs were splogs in March 2005, according to Umbria.

I rate sploggers right up there with the casino, P*o*r*n, and pharma idiots who seem to believe that propagating volumes of electronic ilk is a constructive practice. Are people actually influenced to buy products or services from mindless splogs? If search ranking is driving the onslaught of splogs will this not eventually negate the effectiveness of internet and blog search engines?...and then what? When the blogosphere is splog-clogged, will the next big thing be a Draino-like backlash? Or will the epitaph read: blogs came, blogs were effective for an age, but were eventually conquered by splog. It is comforting to know that some are figuring out ways to fight back...cheer them on, please!

You may return to your regularly scheduled (positive) programming...


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