Tuesday night while the storms in west Tennessee were hammering Union University, IT people (that would be me) were watching another large storm cell take aim at Belmont's area of Nashville. Fortunately, Belmont was spared the disaster and a live run on a disaster response plan. Sometime around 7:00PM, Union's web site went down down...damage to power lines, Internet connectivity, and internal networks seems the likely culprit from the images coming in from Union's campus. Union's primary web site went down, but something else happened:
1. Pastor/blogger, Steve McCoy, posted a brief story at 8:18PM that same evening on his blog. Video was added the next evening.
2. Twitter users began sharing information about news coverage, emergency contacts, and which cell providers were still functioning...some posted Tweets from cell phones on Union's campus.
3. Flickr.com images from web applications and cell phones began showing up online...there are well over 200 amateur images online now.
4. By 1:12AM following the 7:00PM storm, the uuemergency blog was online with links to news reports , drawing a flood of comments from readers.
5. Tim Ellsworth from Union University's media relations department was working feverishly to respond to the traditional press...and blogged his personal experience with an image of the disaster. (By the way: whatever Union University is paying Tim, it isn't nearly enough to cover his level of dedication).
6. The Red Cross blogged information about Jackson area shelters with information regarding support for dispaced students.
7. Several facebook.com groups popped up...most of which were created by students attending colleges other than Union. Less than 48 hours following the storm, the Pray for Union Facebook group lists 3,338 members.
Not to diminish the mainstream media's coverage of the storm and the events at Union, but I believe it is noteworthy to look at the above list and understand what individuals are able to contribute in the way of information, coverage, and support that is in addition-to/beyond to the scope of television, radio, and print media. Chris Turner at LifeWay Christian resources has already posted Blogs in a crisis. I consider it a must read for anyone involved in creating a disaster response strategy at the corporate level...and particularly in the area of higher education. It is a conversation that we need to expand when there are calmer, reflective days.
With each wake-up call (Tulane-Katrina, VA Tech-shooting, Union-tornado, etc.) comes new challenges to put in place strategies to respond quickly and professionally with the new media tools available. The Union disaster highlighted a role for bloggers and responsible social network users to become part of the reporting and supporting of those who are in the midst of crisis situations. The days of a single, tightly controlled message (from traditional media sources) in times of crisis...are gone.