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November 29, 2004
Entertainment Entrepreneurs Seek Positive Contributions to Pop Culture
Several entrepreneurs are finding success in giving many families what they want: entertainment with positive messages. StartupJournal highlights several companies that offer either positive contributions to pop culture or filters to clean up content that is less than family rated.
"'The market was telling us that if parents could buy products and be 100% guaranteed that they weren't going to be surprised with the content, they'd be very interested,' says Rich Siporin, vice president of sales and marketing of Langhorne, Pa.-based eGames."
For someone who lives in an entertainment town, this comes as good news, indeed. But, the common wisdom is that such G-rated content will not sell. So what is eGames experience in this market niche?
"In fiscal 2004, ended June 30, eGames' sales rose 11% to $8 million, and profit increased 9%, to $1.7 million, from a year earlier."
Posted November 29, 2004 05:43 AM
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» Niche Marketing Rolls Again from Small Business Success, Marketing & Entrepreneurship
When mass market companies offer products to a broad audience, there are oodles of profitable business to be scooped up by nicheing to highly-responsive and underserved segments. This article from Startup Journal talks about several companies offering ... [Read More]
Tracked on November 28, 2004 11:46 AM
at Belmont University in Nashville, Tennessee. He consults with a variety of businesses on start-up and growth related issues, and with larger corporations on re-establishing entrepreneurial cultures within their organizations. Dr. Cornwall's current research interests include entrepreneurial finance and entrepreneurial ethics. He has authored or co-authored four books.
