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June 23, 2004
Political Entrepreneurship
This is a story about a business started by a couple of politically-minded, entrepreneurial young men. No, I'm not talking about Ben and Jerry's Ice Cream and their attempts to blend their left wing politics with their business. We've heard about that for years.
This story is about a couple of recent graduates from James Madison University who decided to start a right-leaning business called Bush Country Ketchup.
"While dunking our freedom fries in ketchup a few months ago, we came to a sudden realization. With each drop of ketchup we ingested, bottled by a company whose single largest individual shareholder is the wife of the Democratic Presidential Candidate John Kerry, we were indirectly making his wallet fatter. Bush Country Ketchup was created so "right-thinking" Americans could once again enjoy this condiment on our burgers and fries without the guilt associated with enriching an individual whose aspirations and goals are so clearly wrong for our country."
Hopefully these young men can stay true to their beliefs and not sell out like Ben and Jerry did.
Posted June 23, 2004 04:27 PM
Comments
lame!
Posted by: Peter Caputa at June 23, 2004 06:46 PM
I agree: lame!
Posted by: Dave B at June 23, 2004 10:39 PM
A lot of “lame” inventions and ideas make a lot of money. An entrepreneur’s idea doesn't need to be revolutionary of even reasonable to be successful. As long as there is a market for it and the margin is there who cares???? If they can make money and uphold a political stance that they believe in, more power to them. I will buy this ketchup because it is a funny idea and a way to indirectly express my political views. It’s all in good fun. God bless America and pass me some freedom fries!!
Posted by: TJ at June 24, 2004 09:24 AM
at Belmont University in Nashville, Tennessee. He consults with a variety of businesses on start-up and growth related issues, and with larger corporations on re-establishing entrepreneurial cultures within their organizations. Dr. Cornwall's current research interests include entrepreneurial finance and entrepreneurial ethics. He has authored or co-authored four books.
