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February 08, 2004
Small Business Ethics and Customer relations
The NFIB site has an article which gives a good overview of the importance of stakeholder relationships for small businesses. The author stresses the importance of building integrity into every relationship a business develops as a critical part of building strong customer trust. A strong reputation takes hard work and time to build with customers. This article gives a nice outline of how small businesses can build a venture on a foundation of integrity.
Posted February 8, 2004 01:30 PM
Comments
Your business is going to reflect you! It is something that you have creeated, nurtured, and spend hours and hours planning. It is obvious now how quickly dishonest practices in a business (aka Enron, etc) can throw the whole thing to the ground. If it can happen to huge firms, why not small business? Customers will come back time and time again to work with honest, consistant, respectful companies that they know will treat them right. It is our responsibility as small business owners to follow the ethical code we establish from day one in order to carry out our business with all the stakeholders he mentions in the article. This article is a very simple to the point outline that I think everyone should read..
Posted by: Jason at February 10, 2004 03:03 PM
at Belmont University in Nashville, Tennessee. He consults with a variety of businesses on start-up and growth related issues, and with larger corporations on re-establishing entrepreneurial cultures within their organizations. Dr. Cornwall's current research interests include entrepreneurial finance and entrepreneurial ethics. He has authored or co-authored four books.
