Ben Cunningham sent along a link to a great blog called Church of the Customer that focuses on building customer relationships. Nothing could be more important in these uncertain economic times. The blog authors offer a variety of helpful inform on turning your customers into your sales force, using social media, and on how to build strong word of mouth.
Barking as a customer acquisition strategy is a relative affair, whether spamming bloggers with press releases, peppering a neighborhood with door hangers , dressing up a mascot to stand on a street corner, or pimping a new website on Twitter. Real marketing is designing elements into a business that will get the attention of customers so you don't have to yell.
Good advice for bootstrappers. This is a site worth bookmarking!
