I have written before about Kiva, "the world's first person-to-person micro-lending website, empowering individuals to lend directly to unique entrepreneurs in the developing world. Kiva's mission is to connect people through lending for the sake of alleviating poverty."
Advanta Corp. (issuers of credit cards to small business owners) and Kiva have now launched the KivaB4B Project, a joint initiative announced today that encourages small business owners and entrepreneurs in the U.S. to support entrepreneurs in developing countries. Through the initiative, Advanta customers can make grants -- using an Advanta business credit card -- to Kiva for entrepreneurs of their choice, and Advanta will match each grant, dollar for dollar, up to $200 per month per account.
"In our years of working with small business owners, we’ve found that many of them remember the moment someone gave them inspiration, some good advice, or a little cash to get things going," said Ami Kassar, Advanta's Chief Innovation Officer (also behind their popular ideablob.com site). "Now, through KivaB4B, American small business owners can offer that same ray of hope to entrepreneurs in developing countries."
"This project presents an incredible opportunity for entrepreneurs in the developing world," said Premal Shah, President of Kiva.
This is a really cool project that deserves consideration. I will be filling out my own application for a Kiva Card this week!

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