One of the most daunting challenges for entrepreneurs is when they have to make a pitch for their business. It might directed to a potential investor, a banker, that first customer -- or in some cases to their spouse! This pitch has taken on the nickname of the elevator pitch, as you often have only a very short time to get your message across (imagine a short ride in an elevator with the investor before he or she has to get off on their floor).
Suite101.com has a nice summary of what it takes to make an effective pitch under pressure.
