Social networking sites are becoming increasingly popular among Internet users regardless of age. Sites, such as LinkedIn, Facebook/MySpace, and Twitter are some of the most popular web-based tools that allow individuals to create online communities. Despite their similarities, these social networking sites offer unique benefits to their users. The following represents a brief synopsis on each of the four most popular networking sites.
LinkedIn is a professional, business-oriented site that allows users to build an online community with other business professionals. LinkedIn users create a profile that is similar to an online resume in that it summarizes the users’ professional experience and educational background. Soon after individuals join LinkedIn, users can create “connections” with clients, partners, and colleagues in which they can view their “connections’” profile and even make “recommendations” on their behalf.
Facebook and MySpace are online communities that are more “social” than “professional,” in that users join to primarily connect with classmates and/or reconnect with friends and family. One’s profile is of a more personal nature including basic information like hometown; political and religious views; and favorite movies, books, and shows. Facebook members can access online games tailored to the Facebook community that allow “friends” to interact in an online gaming environment. MySpace, a less secure version of Facebook, is geared toward a younger audience and provides users more flexibility in creating their own page. More common to MySpace are the web-based tools for musicians to generate/increase their fan base, to promote their upcoming performances, and to share their music tracks with other MySpace users.
Twitter, as far as social networking sites go, is more of a communication platform that helps companies connect to their customers and/or allows individuals to connect to other persons with similar interests. Companies can quickly and easily share their in-store promotions and latest news, gather business intelligence via customer feedback, and develop/strengthen customer relationships through the exchange of “tweets.” Twitter also acts as a search engine in that it provides the means to connect to people and content over the Internet based on the users’ search criteria. Rather than connecting with friends, family, and colleagues, Twitter allows users to reach beyond their circle of friends to exchange ideas in small chunks or “follow” other users in their quest to gather and share information.
The Internet is full of useful resources on how to get started with any of these social networking sites. The best online resource I have found to date was developed for Twitter called Twitter 101. With a little time and effort, I’m sure you will be able to exploit some of the opportunities found within these online communities.