Strictly Business Belmont University College of Business Administration

Utilizing Connections

If you are interested in marketing/brand management, one platform you’ll be sure to utilize is Facebook.  Never before has it been as easy and economical to connect with consumers, but the key is determining how to do so in a dynamic and meaningful way.

Earlier this month, Facebook’s Global VP for Marketing Solutions discussed upcoming changes for FB, walked through marketing opportunities, and shared a few helpful case studies. You can view Ms. Everson's talk below.