Recently, I came across an article that suggested Canadian high school students aren’t pursuing careers in IT related fields because the work is not “cool” enough for them. Regardless of the study’s validity or the reporting of the study is an accurate reflection of the decline in enrolment in IT related disciplines here in the United States, the article does make me stop and think…What’s not cool about IT? The iPhone is now on its third release since it first entered the market in June of 2007. There are programmers and web developers creating and selling web applications to users that range from games to fitness. Millions of people are connecting with friends and family via social networking sites such as facebook and twitter. Online gaming from Club Penguin to World of Warcraft is becoming a lucrative and viable industry. YouTube has become a popular video sharing website where users can upload, view and share video clips. Google is not only the world’s leading search engine, the company now provides a multitude of services from building and maintaining applications to creating and sharing documents. Each one of these examples requires the expertise of individuals who have a good understanding of technology. Whether or not you feel IT related jobs are “cool,” the products and services created by “techies” sure do have your attention.