Strictly Business Belmont University College of Business Administration

19May/09Off

Great Ad Spotting – Apple in NY Times

I continue to applaud Apple’s creativity. If you didn’t see their ad on the New York Times home page yesterday, you can view it here. Apple used three different ad locations on the page to deliver its message. After the very familiar Mac & PC characters point out Apple’s number one ranking for customer experience (findings from a recent survey by Forrester Research headline the top of the page), a seemingly unrelated ad joins in on the conversation. So clever. The ad reinforces the brand’s creativity/innovative qualities through its message delivery while highlighting reasons for their superior customer experience (easy to use, can talk to a Mac Genius, no PC virus problems). What a great example of how fun marketing can be.

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