The new Microsoft commercial (“I’m a PC”) is a nice attempt to finally defend the PC persona. I use “finally” because I feel this campaign might have been more effective if it was launched sooner after Mac began its comparative campaign almost three years ago.
The new PC ad made me curious to lookup the accompanying website, which you can find here. “A PC IS NOT A STEREOTYPE” headlines the page, directly challenging the Mac spots. The site says, “Tell us what kind of PC you are and you can hit the big screen in Times Square, appear in online advertising and join the PC Gallery on this site.” It looks like many people are getting into this campaign, literally.
The new ad is more straightforward than the recent Bill Gates/Jerry Seinfeld spots, at least in its purpose to defend the PC user, and attempts to improve the Microsoft image by doing so. It is nice to see the diversity/pride of users; Tony Parker and Eva Longoria’s “ring” talk also adds a cute wit. Overall, it’s the best I’ve seen from Microsoft.