Visa’s “Go World” campaign is one of my favorites of the year. Not only do the spots capture the emotion and determination of individual Olympic heroes, the commercials also speak to a certain drive to excel that can be found in, or at least admired by, all of us. The Olympics sponsorship/this campaign is a great fit for the brand that claims to be “everywhere.” You can visit Visa’s Go World site to read athlete stories and even share your own.
On a side note, the phrase “Go World” also makes me think about competition in another realm, i.e. the implications of international business. Today, globalization means people are competing internationally for jobs and resources, which makes professional development and an international understanding that much more important. If you are interested in learning more about Belmont’s International Business program, click here, and be sure to read to the entries from Massey’s graduate students from their recent trip to China.