I want to take a few moments to give credit to who many perceive to be the brand powerhouse for today —Apple. Apple has done an impressive job of anticipating trends and staying ahead of the curve. The brand consistently delivers on performance and design and has successfully positioned itself as the “cool” brand to have. Through their gateway product, the iPod, they’ve given many of us byte-size chunks of what they have to offer — form and functionality. If you don’t have an iPhone, chances are you want one.
“The Mac in the Gray Flannel Suit” article in one of last month’s BusinessWeek magazines highlighted the new demand for Macs in the corporate setting. While there are some disadvantages to consider in such a transition (mainly “Apple’s secretive culture,” price-points and lack of corporate sales and support staff), five factors were recognized for fueling this transition: consumer clout, snazzy software, web computing, the Vista debacle and recruitment. While I am still staring into a PC, there may soon come a day when an Apple might be looking back at me.
I can only wonder what Apple has in store for us next.