As social issues gain more attention, consumers are responding with their time and wallets. Whether switching to energy-efficient light bulbs to conserve resources, donating funds to help restore communities or spending weekends helping those in need, many people are taking steps to make a positive difference. While contributing to a cause should always be “in style,” today, doing your part can literally be quite fashionable.
Take a look through the racks at Philanthropy, a trendy boutique in downtown Franklin, TN, and you’ll see what I mean. Claiming “style with purpose,” the business offers a variety of merchandise, including graphic tees highlighting social issues and accessories designed to make a bold statement. The best part - a portion of the proceeds goes to support various campaigns, including Aid Sudan, Hands and Feet Project and Against the Grain.
Considering going “green”? You’re certainly not alone. Today you can buy “Eco-Iconic,” what trendwatching.com has termed for "Eco-friendly goods and services sporting bold, iconic markers and design, helping their eco-conscious owners show off their eco-credentials to their peers.” New hybrid models, accessories and even architecture allow consumers to make eco-friendly purchases they can be proud to sport.
So, how can your business help consumers help the world?