I have been an HGTV fan for the past few years now…House Hunters, Divine Design, Design to Sell, and of course, Carter Can. Having recently purchased my first place, my affection for the channel has only magnified as I continuously watch for design ideas I can incorporate into my home and compare others’ buys to my own. The brand has certainly capitalized on (and undoubtedly propelled) the DIY trend and allowed consumers to vicariously shop for houses, even when the market is down.
So I’m happy to see the brand I love apply its core competencies to the real estate market, powering the HGTV FrontDoor search. I saw FrontDoor.com advertised for the first time a few days ago, and I knew the “just a matter of time” cross-over had been devised and was in place to continue leveraging the brand.
The site is easy to navigate and clearly communicates important consideration points in the search (including an estimated monthly mortgage). There’s even a “Foreclosure Guide” to help those taking advantage of today’s “buyer’s market.” Compared to traditional sites, such as Realtor.com, HGTV’s site is much more eye-catching and engaging. Of course, they do know a thing or two about design.
While I won’t be in the market for a house again any time soon, I will certainly plan to go through the FrontDoor in the future.