Even I caved. For months I had declared that social networking sites were not for me, but then curiosity got the best of me, and “everybody else was doing it,” so I had to try it for myself. Now, I am a part of one of the many online communities responsible for reuniting long lost friends and keeping folks updated with every day happenings.
So, will you be friends with me now?
That question may soon come from entities who are not what we might naturally consider “friend-material.” According to a Techland article from CNNMoney.com, Facebook is letting its users control what advertising they see and become authentic customer evangelists. The debate revolves around whether users will overtly promote brands or not.
The challenge remains for brands to present themselves in a manner that makes consumers want to be associated with them. Hint — If they will wear your logo on a t-shirt, chances are, they’ll friend you.