As a former Ad Agency “Brand Journalist,” I still enjoy watching brands capitalize on consumer insight. Apple gets it right AGAIN by tapping into what trendwatching.com has dubbed “Generation C.”
If you have seen Apple’s recent iPod touch commercial, you have seen the handiwork of 18 year-old Nick Haley. Haley, the ideal customer evangelist, took his love for Apple public when we uploaded a video he created about the new iPod touch. His work became the inspiration for the new commercial.
Creative consumers inspire and challenge existing media moguls as production technology continues to become more accessible and we, as consumers, start believing our vision matters. Successful companies must continue to listen to what the consumer has to say. Fortunately, consumer voice is louder now than ever before.