McDonald's began its Hamburger University in 1961. There, would-be managers of the golden arches varsity management team are schooled on everything from how to maintain consistent operations procedures to creating outstanding customer service, food quality, and cleanliness. According to McDonald's itself, Hamburger U. "has become the company's global center of excellence for McDonald's operations training and leadership development.
Well, yesterday, about 150 of us spent the morning learning about a different hamburger university and its parent company--Pal's Sudden Service and their Business Excellence Institute. The event was hosted by Cat Financial and billed as a "best practices sharing day" by the Tennessee Center for Performance Excellence.
Pal's, a 20-unit drive-through, stand-alone hamburger/hot dog operation headquartered in Kingsport, Tennessee, is known throughout the eastern part of the state for offering the best hamburgers, frenchie fries, and big tea combos either side of the Smokies. Their stated mission is to "Delight the customer in a way that creates loyalty." Across the State, many recognize them for having twice won the Tennessee Center for Performance Excellence Level IV Award. Nationally (and even internationally) Pal's is known for having received the 2001 Malcolm Baldrige National Quality Award from President Bush and the U.S. Department of Commerce.
I'm guessing, though, that how and what you know about Pal's depends more on your consumer motivation set. For those of us in attendance yesterday, our motives were less focused on what to order for lunch than on how to take our organizations' performance to that "next level." You see, Pal's similarity to its bigger and more famous cousin, McDonald's, ends with a brief scan of their menus. While McDonald's recipe for success has been focused on restaurant expansion and building brand recognition internationally, Pal's has focused exclusively on a highly-controlled and deliberate pursuit of their chosen mission. They know without a doubt where they are going, how they intend to get there, and at what speed.
Pal's business results are somewhat mind-boggling. In an industry where annual employee turnover is over 180%, Pal's has reduced its turnover from 150% in 1997 to under 70% for 2007 YTD. Their average customer visits per week are maintained at four times the industry average, while drive-through window handout speed is right at 20 seconds, compared to over 60 seconds for its nearest competitor. Pal's manages to achieve these efficiencies while simultaneously reducing customer complaints to less than .3 per 1,000. They even maintain State health scores (cleanliness) of over 97%, while McDonald's comparable health scores were just over 89%. Most importantly, Pal's is achieving a return on investment for its restaurant units that is several multiples of the industry average and more than double of even its closest competitor.
How do they achieve these world-class business results? Well, the full answers are certainly more detailed than what would fit into a single blog post, but in summary, they succeed through a recipe of of applying some very basic business principles within a Baldrige-based performance excellence framework. They have an unrelenting passion for maintaining their chosen buisness direction and mission, and they systemically dissect everything they do on a routine basis to determine how they can do it even better through the next business cycle.
Possibly the best news about all this for the rest of us is that Pal's doesn't keep all of these techniques a secret. In fact, their Busness Excellence Institute http://www.busexcell.com is open to any student/manager with a passion for learning how to improve their organization. Students are given access to a curriculum that has been field-tested and proven effective in the often harsh and unforgiving business environment of the fast food industry.
At Pal's Business Excellence Institute you learn about concepts that go beyond the basic ROI. They talk about things like ROH, or return-on-hassle and how to satisfy "internal customers" as well as external ones. They even teach students to "celebrate the bad news" when operational problems are reported. In short, learning where things are going wrong is a good thing because now a manager knows where efforts need to be focused to improve the situation.
For those consumers in Pal's regional market who have been to McDonald's and to Pal's, I'm betting you'd be hard pressed to find many who prefer the golden arches. I'd also bet the same could be said of those students of industry who have taken the time to compare both restaurants' business systems. Pal's results speak for themselves.
If you have the time and the desire to improve your organization's performance, whether you're in the food industry, manufacturing, healthcare, or any other industry, I'd highly recommend you take a look at Pal's and their systems. That's all for now. I'm hungry.